So far, Amazon has mostly avoided filling Alexa with advertising, but according to a report by Micheble, Amazon CEO Andy Jessi used the idea of advertising advertising in Alexa Plus during the recent revenue call of the company.
Alexa Plus is the company’s premium AI assistant, which is believed to be more naturally communicated than the previous Alexa. Jesse allegedly said that there was a “major financial opportunity” in the delivery of advertising through Alexa Plus.
Jesse said, “I think over time, there will be opportunities, because you know that people are engaged in more multi-faceted conversations that advertising can play a role-help people find discovery and also run the tax as a lever.”
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What is Alexa+?
(Image Credit: Amazon)
The new Alexa, introduced in February, “improves” conversation capabilities, which aims to keep it on other AI assistants like Google Gemini or Chat GPT. Remember its details with better memory and help manage tasks such as booking or grocery purchase of tables for the night of date.
Currently, Amazon offers $ 19.99 subscription to non -prime members a month. Prime users, whose cost is $ 14.99 or $ 139 annually, can get Alexa+ Many Amazon devices are Alexa+, though not all.
However, Alexa has been largely an ad -free experience since the past decade, since it was introduced.
It is probably not surprising that Amazon will consider adding any tax receipt factor to its AI assistant. The company has been struggling for years to upgrade Alexa as other AI assistants surpassed Amazon, which introduced chatboat assistants to the market.
What kind of Alexa+ advertising are we talking about?
(Image Credit: Future)
Massively, connecting ads is an income trick in which Amazon has burned its smart assistant in an attempt to rotate.
Both Google and the Openi have discovered ads in Gemini and Chat GPT. Openai had teased the idea in December 2024, though the company withdrew the idea in the same phrase.
Amazon has not taken formal steps to include advertising in the Alexa+ conversation, but Jay has called the idea helpful. It will be speculated that you will help find the products you want to buy.
Without any plans, it is worth seeing how to see how or if Amazon is really following the idea of a similar and to what extent he will be disturbing. Hopefully they will be the least.
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