Apple’s iPhone is expected to launch in the September 17 program for weeks. From the upgraded cameras to the iOS 26 to the improvement of the AI, the new iPhone lineup is expected to host new features. But the long -rumored foldable iPhone Philip is not expected to be part of this year’s earlier year. Most Android phone makers, including Samsung, Google, Motorola, One Plus, Xiaomi and Honor, have been selling folding devices for years, and it seems as if Apple is late in the party. This can be a problem.
Apple dominates the premium phone category, but foldable – who are fitting in premium space – already roaming on its heels, Motorola told CNET that 20 % of users are buying Apple’s RazR foldable jumping ship. Meanwhile, Samsung is in the seventh generation of your flip and folded series. As Lisa Adekco discovered during a visit to Seoul, “Foldables are present everywhere” in South Korea, the home country of Samsung.
Will the Apple go with a small format like the Galaxy Z Philip series?
With almost every major Android phone maker entering the foldable market, Apple is at risk of losing potential users. It also poses a risk that a competitor like Samsung should be allowed to go for a foldable, which can make Apple difficult to affect if it eventually launches its device. In addition, the initial adoption apple of the initial adoption apple, which is attracted to the foldable tech, may be very enrolled in the Android ecosystem.
Apple is unlikely to worry. It is estimated that about 20 million foldables were sold worldwide by all manufacturers in 2023, while Apple allegedly sold 26.5 million iPhone 14 Pro Max Handsets in the first half of the same year. According to Counterpoint Research analysts, in 2024, foldable sales were flat – and 2025 is not better, though Samsung reported a record number of record number for its latest foldable. Clearly, Apple thinks it still has to lose the boat.
The iPhone 15 Pro Max is an excellent phone. But if it can turn, what will happen?
Apple has always been successful in its time restriction, observing the industry and launching its own products when ready. Apple did not invent phones, tablets, smart watches or computers, but it found ways to take current products and make them more useful, more valuable in daily life and-the courage to say-more interesting. That is why iPhone, iPad, Apple Watch and MacLines dominate the market today.
For me, I need to see Apple’s foldable phone. I have already written how disappointed I am in the foldable. I’ve been a mobile reporter for more than 14 years and the phones have slowed down as they have changed the same rectangular slab to make minor changes.
Read more: Best Flip Phone for 2025
Foldables promised something new, some modern, something that has briefly created some excitement in me, but in many years, it has moved towards extinguishing enthusiasm. They are excellent products and when I like the novelty of the bending screen, they are not a revolution on how we interact with our phones. Not such when the touch screen arrived when we were still pushing buttons pressing buttons to type the buttons.
I hoped that Google’s Pixel would have a call to advance foldable foldable, and while the current Pixel 9 Pro Fold – the second generation of Google’s Foldable – offers some excellent updates, yet it does not offer any kind of revolution. Instead, it feels like a “me” move from Google. Dutto for OnePlus Open. So instead I have been left to look at Apple, a company that has a track record of product revolutions, to make this gender a new tech that actually moves forward how we use our phone.
Google’s Pixel Fool is a decent phone, but it does not advance the category in any meaningful way.
That innovation will not only come from the product design. Apple works with its third -party software developers, and this is the input that helps folding iPhone to become truly useful. Right now, my biggest complaint around Foldable is that when the hardware is decent, devices mainly only run the standard version of Android, which has a handful of UI adaptation. They are regular phones that are just bending.
Very few Android developers are embracing folding format, and it’s not difficult to see why; Users are not yet enough to justify the time and costs to put their software into different screen sizes. Many folding formats already available means that Android Foldable faces the same piece of problem that has suffered the platform from the beginning. Android -based foldables are a more difficult platform to build for developers than regular phones. Apple will be able to change it, as it proved with the iPhone and the iPad.
Apple did not invent a tablet computer, but its member line revolutionized the category.
Given the close relationship with Apple’s advanced developers-do not mention your wide developer team-I expect Apple Fold will present the ultimate innovation that makes it more than just an iPhone that connects to half.
And I really hope that will happen. I want to wait for the tech launches again. I want to get a new gadget in my hands and feel that the “wow” moment when I make some changes for the first time.
In short, I no longer want to be bored with technology. Apple, it’s your finish.
I took 600+ photos with the iPhone 15 Pro and Pro Max. Look at my favorite
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