Apple’s prediction revenue for the current quarter ending in September on Thursday, Wall Street, is sending shares despite warning by CEO Tim Cook, that US revenue will increase the cost by $ 1.1 billion during the period.
As the center of US President Donald Trump’s trade war, Apple cost $ 800 million in the June quarter and encouraged some consumers to buy an iPhone later this year. According to the LSEG, Apple’s financial third quarter sales expectations were defeated by the largest percentage in at least four years.
According to LSEG data, the company has still predicted growth, though, Chief Financial Officer Kevin Praku has said that the company expects to increase revenue in the current quarter in “top digits”, which will increase to $ 3.27 billion as expected by analysts.
According to LSEG data, Apple reported $ 94.04 billion revenue for the third quarter ended June 28, which is about 10 percent higher than a year ago and analysts’ expectations are $ 89.54 billion. Its share of $ 1.43 per share per share of 7 1.57.
After Apple’s shares, hours trade increased by 3 %, expanding the benefits after Apple’s forecast.
The best -selling products for a company in the California city of Capetino, iPhones sales increased by 13.5 percent to $ 44.58 billion, defeating analysts for $ 40.22 billion.
Apple is changing the production of products binding products for the United States, from India to iPhones and other products such as Max and Apple watches from Vietnam.
The final tariff rates that many Apple products can face can be in the flow, and many of its products are currently exempt. Its sales in the United States, which includes the United States and may have the impact of revenue, increased by 9.3 % to $ 41.2 billion.
In Greater China, where Apple has had a prolonged delay in approval to introduce AI features on its devices, sales a year ago was $ 15.37 billion, a year ago and more than $ 15.12 billion expectations, according to a survey by a data firm’s Firm’s Five Alpha analysts.
This benefit was a change in China’s sales year -to -year decline in the March quarter.
In a conference call with analysts, Cook said some of it was to help restore the smartphone market due to the subsidy program in China, which promoted some Apple’s products.
Cook told analysts, “It was the first full quarter of subsidy.
Early purchases
Interviewing Reuters, Coke said the company set a seasonal record for upgrading iPhones, Mac and Apple Watches. He said that Apple estimates that about 1 % of the 9.6 percent increase in sales this quarter has been declared as consumers who purchased before potential revenue.
Cook told Reuters, “We saw some evidence of some bridges in the early part of the quarter, especially about tariff announcements,” Cook told Reuters, though he also said that the iPhone’s active user base has targeted the record in all geography.
The United States is still in talks with both China and India, Trump says India may face 25 % of the revenue in early Friday. However, analysts said India could still maintain cost benefits for Apple in the long run.
Emirate’s analyst Jacob Bourne said, “Demand for uncertainty about prices was expected in demand due to revenue. However, it is important to keep it in context because it is usually a slow quarter for Apple, yet he has an unusual growth of the iPhone.”
Rate is just one of Apple’s challenges. The company faces competition with competitors like Samsung Electronics Company in a tough market for premium -price mobile phones. On the software front, Apple faces alphabetical challenges, which is rapidly making AI features in its competitive Android operating system.
Although AI leader Microsoft and NVIDIA have seen that their stock market prices have increased, Apple’s shares have declined by 17 % in 2025, which is concerned about the impact of revenue for investors, and about the slowdown to integrate AI’s characteristics in its products.
Apple has delayed the release of its virtual assistant Siri’s e-trousing version, but Cook said the company “is making good progress on personal nature.” He also said that Apple, who has not yet been involved in large -scale capital costs for the acquisition of AI of its major tech rivals, is “increasing significantly” its investment in artificial intelligence.
“Apple has always been about to take the latest technologies and make them accessible and accessible to everyone, and this is the focus of our AI strategy,” Cook said.
Apple faces regulatory decisions in Europe that threaten to weaken its lucrative App Store business. Apple said its services sales from the business, including the App Store as well as music and cloud storage, is $ 27.42 billion, which is $ 26.8 billion to analysts’ expectations.
Wearing such as air pods and Apple watches were $ 7.4 billion, which is estimated at $ 7.82 billion. Mac 8.05 billion Mac sales defeated $ 7.26 billion expectations, while iPads increased the sale of $ 6.58 billion, with expectations for $ 7.24 billion.
According to LSEG estimates, Apple said the total margins in the third quarter are 46.5 %. According to LSEG data, the company has predicted the overall margin of the current quarter of 46 % to 47 % for a total quarter, according to LSEG data, with an estimated 45.9 % of the entire range.
© Thomson Writers 2025
