Imagine this: You choose your iPhone, you put a long pressure on the power button, and a comfortable sound indicates you to speak your desired command. You ask to find a three -day weekend in the next two months when your calendar has no schedule program and flights are light but less than $ 250 for a boring weather city, stay in four Star Airbon B, and your siblings will inform you that you are clear, and you are clear.
Suddenly, you woke up.
Reads your phone’s screen, “Sorry, I didn’t catch him enough. Do you mean playing ‘lead zipperin’? “
I think Apple can save Siri she is in fact killing her.
For more than thirteen years after iPhones have access to Siri, it has never been as if Apple has the upper hand in digital assistants. Google has now been dominated by Google’s Assistant’s golden age, from the early days of Google, and now it is very impossible to catch it because of the next General Gemini Assistant, which connects the Smart Assistant fort with LLM agent’s intelligence chips.
So far, the damage is: Siri is probably always known for his poor abilities, failure to understand natural language questions, and overall instability. It is very impossible to stay behind such a negative image that has been showing all kinds of slowdowns over the years.
Apple Intelligence Rollout Disaster in iOS 18 has hurt Siri the most and is definitely the largest coffin nail. We were promised a smart and more capable, which could potentially eliminate some negatives around the assistant. While everyone advertised Apple Intelligence The features eventually reached the iPhone, this is a clear mistake of Sri Assistant, which caused the most damage to Apple’s dignity. Perhaps this is why we have not heard about Siri during the Apple WWDC’25 developer summit primarily when IOS 26, Macos 26, and iPados 26 were announced, and instead we found the sand of the ax in the eyes, which was a new form of liquid glass.
Apple’s next smart assistant needs a reputation change
I am sure that Apple needs a great reputation for Siri when Siri finally recovering, which can be 2026, 2027 or beyond.
A name change here should be minimal: regardless of how much Siri is worth, it will always be just that, “Siri.” It is a leading and established part of Apple’s ecosystem, which is usually very good at the brand’s identity, but in this particular case it is in fact hurting Apple.
For example, Google has not been afraid “Move faster and break things,” Making Gemini a spiritual successor to Google Assistant, who automatically plays with the psychology of all of it, and consciously convinces you that Gemini is very powerful and capable (which is objectively).
The only way to fix things is to let Siri die and emerge as a new smart assistant from ash.
How should Apple’s next smart assistant be
Recent Scop on this matter shows that the next version of Apple’s Siri will be powered by large language models, which will help to become more conversation and become interactive.
However, it does not seem that Apple’s purpose is to develop LLM from the ground, but instead will cooperate with the Entropic or Open AI. Both of these companies pull the strings behind the cloud and the chatigue, which are among the most capable and well -known models there. A few months ago, I was listening to the rumors that Google could be seen as a partner in improving the Siri, but Capertino is probably weighing his powers very carefully so that he does not give his rivals much power.
In keeping with this, I can imagine the future Apple Smart Assistant who is able to perform the more active, discussed and complex multi -phase app process (which was already advertised as an assistant’s future capacity).
As usual with Apple, all the data focusing with this assistant will have the privacy and on -device processing, but to save the user’s resources, we can see Apple servers offloading something for dedicated servers who will take care of any heavy AI requests.
And, of course, it is all with a excellent name change, a new interface after a liquid glass design language, and a promotional campaign to show the better capabilities of the new assistant than the old Siri.
I don’t know, maybe I’m asking a lot. People may be satisfied with an assistant who is perfect for setting up alarms and timers. It may be that no one wants a future smart assistant who knows you and understands you.
One can dream.
