According to a recent report by a market research firm, the first quarter of 2025 (Q1) has declined the global smart watch on the basis of year -on -year (YOY). It is said that the dip was due to the decline in the market in India and the decline in apple delivery. During the global fall, China saw an upheaval trend, allegedly driven by the growing batch of Chinese brands such as Huawei, Amu, and Xiaomi’s children’s smart watch. The report added that the market is expected to recover in 2025, with the launch of more and more people using new models and modern smart watches.
Global Smart Watch Delivery in Q1 2025
According to a Counterpoint Research report, Q1 2025 has reduced global smart watch delivery by 2 % YOY, making it the fifth consecutive quarter of YOY deficiency. The report added that the decline was due to slowdown in India’s emerging smart watch market and a slowdown in Apple’s smart watch shipment.
However, China saw 37 % YOY growth in smart watch delivery. According to the report, this growth was led by high local demand, cost -effective product strategies, and good performance of brands such as Huawei, Amo, and Xiaomi. The rise in shipment has also brought China’s share to Share Ha in the World Smart Watch market since Q4 2020.
The report further claims that Apple retained its first position in the global smartwatch market share, despite the record of YOY shortage in the sixth consecutive quarter, supported by the growing foundation for iOS users. Huawei and Xiaomi followed the Capartino -based tech in the market share. It is said that Chinese brands have maintained competitive prices, which aims to perform the performance of premium classes, a diverse product portfolio and a strong domestic shipment.
On the other hand, Samsung saw a 18 % YOY decline in smart watch delivery. The report claims that this was due to the weak performance of its previous generation models in large markets.
According to the report, the children’s smart watch segment saw a significant global growth, in which the IMO was driven by cheap, characteristic products. China was the largest partner in the World Children’s Smart Watch Shipment, followed by developing in North America, Asia Pacific and Europe. This rise reflects the growing trend of delays in the use of early smartphones for children, as well as growing concerns about parenting their child’s location.
The report added that the global smart watch market is undergoing a significant change in consumer priorities, where consumers are advancing the price ladder to achieve better features and long -term prices. Therefore, in Q1 2025, the price of $ 100- $ 200 (about Rs 8,600 to about Rs 17,200 to Rs 17,200) recorded a 21 % increase in smart watch delivery, which is driven by demand for better health and health. According to the shift, the entry level smart watch segment (below $ 100 (about Rs 8,600)) saw a 17 % reduction in the shipment.
Global Smart Watch Shipment Outlook
The report concludes that the global smart watch market is expected to be modestly recovered in 2025, with the expected growth of about three percent. The growth is expected to be driven by companies that connect the features of upgraded health sensors and AI in their products. In addition, the market can benefit from some of the smartwatch receiving medical grade certificates, which are above their use of lifestyle and fitness.
According to the report, the expected growth in the global smart watch market can also be marked by a change in consumer priorities, where they prefer functionality, long -term price and the integration of the quiz system. The shift will potentially lead the market to a more premium model.
