“In the next few years, I can’t see any special growth in the next few years,” says Stranger. “Other companies have caught a bit in terms of making things more sustainable and sustainable and repaired, and a key driver with consumers is still pricing and brand. The fair phone will have a loyal fan base, but I cannot see that it is significantly expanded at any time. “
“No one wants to draw a dead horse”
We have given the Fair Phone the idea that it may have to be found in the same audience as well. “I would say it’s nonsense, okay?” Fairphone CEO Raymond Wan Ekk told the wired.
“I never started with a company … If we think there is no capacity. As we say in Dutch, no dead horse does not want to pull whether it is going to run or not.” Fairphone is based in Amsterdam, and Wan One was appointed CEO in August 2024.
“In the next five years, we really intend to increase its identity market four times and take a fair share in it,” says Wan Ek. The company has also achieved a purpose for “double digit growth” for this year. Clear Question: How?
A part of a fair phone strategy has certainly been seen in Fair Fairphone 6. It has some clear ideas such as the slider that keeps the phone in the mandatory mood. For example, this support this interface to help you get away from social media disturbances.
There is a fast lifestyle angle here. Fair phones have not had before. And promoting it, which was started by the company in early 2025, was followed by a part of the company, which included the old -fashioned, the old -fashioned, the all -caps company logo.
Fairphone fixed
Van Eco says it is about “changing order” of priorities, instead of its morals, keeping this device in a pole position itself. He says, “Finally, it is also making the vision of the fair phone, because this brand gave us a more friendly, more accessible identity.” “It’s a little less maternity.”
The message is that Fairphone is not just a phone for ecovirus. And Chief Technology Officer Chandler Elizabeth Heaton has suggested that the image, which is a classic fair phone message, has probably been proven for some people.
Heaton says, “When we are marketing the device, we cannot stay with it. Not in our advertising campaigns, not in our communication, nor in such a way that I want to tell you.” “It can be preached in some markets. This message is still resonant. There are people who are in panic but are completely tired of the climate crisis or morality questions.”
So… Is it time to de -vok to a fair phone? It seems that this is also an interpretation, because there is no indication that the fair phone intends to weaken its standards. It’s not just going to a limit about them.
Rejecting volume
Wan says, “The base of the fair phone was founded 12 years ago, mainly to deal with social and environmental issues embedded in the electronics industry.” “We also saw that the Fairphone was quite around telling the story … which meant that the Fairphone was for the lesser identified market.”
Even in this new approach, things like AI do not involve being too much bold bold, which can be seen as an opponent against a part of the old fair phone message due to its environmental impact.
