The company has announced that the WhatsApp will now show business ads. It is said that a quick messaging client in Meta’s ownership has been considering ads on its app for years, which is up to 2018. WhatsApp says it will follow channels to personalize “limited information” such as country, language, and ads. In addition, channel membership has also been announced, which enables users to support developed channels as well as their favorite WhatsApp channels.
Advertising on WhatsApp
The WhatsApp described the changes in its update tab in the blog post. Three important changes were introduced.
Meta -owned app says channel subscriptions allow users to support their favorite channels and receive special updates by paying monthly fees. Meanwhile, searching through the directory will also help to discover new channels. The WhatsApp will do this by giving organizers the ability to promote their channel.
However, the most notable change is the involvement of advertising. These updates will be seen as under the tab, which will discover new businesses to consumers and start discussing the product or services they are promoting. WhatsApp says ads will only be shown in the update tab and not where personal chats are.
This announcement eliminates years of rumors and indications through WhatsApp so that it is likely to bring ads to the immediate messaging client. In 2018, former Vice President of WhatsApp Chris Daniels said, “Advertisement will be” basic maneuntization mode for the company “, which will give businesses a chance to reach people. Subsequently, WhatsApp chief Keith Kart reiterated a few years ago that the implementation of the advertisement is still in development, and now they have finally been terminated.
According to the company, advertising in status or channels will use limited information such as country, city, language, channels, and ads with advertising. It will also use ad preferences and information from other users’ meta accounts that have added WhatsApp to the Accounts Center.
However, the quick messaging client emphasizes that “(this) will never sell or share your phone number to advertisers to advertisers.” The user’s personal messages, calls and groups will not be used to personalize ads.
