Amazon is now showing four to six minutes per hour on its prime video streaming service. According to a report by Aid Week, the company has doubled ads after the company introduced ads in January 2024.
According to the report, which is based on six advertising buyers and documents information, Amazon informed investors about the increase in advertising, but the change has not been publicly announced.
Despite the initial rotation from users, Amazon introduced ads in the prime video in January 2024, which had two to three minutes per hour.
“We are focused on preferring ads innovation over volume,” said a spokesman for Amazon Advertising. “Although demand is increasing, our commitment is just to improve advertising experiences rather than increase the number of advertising. Just since the beginning of this year, we have announced numerous abilities, including brand+, full TV and new advertising forms-which has been developed to provide industry’s leading compatibility and better consumer experiences.
The high amount of advertising fulfills at least two goals. It brings a closer amount of prime video to the alignment of ads shown on other stamors such as Holo, Toby and Paramount Plus, and also allows Amazon to sell many more ads in relation to its inventory.
It is unknown whether the prime video will increase the burden of its advertisement, but however, there will be a huge space to increase revenue for streaming channels advertising services. “3 out of 4 people who face advertising choosing ads,” a recent report by a subscription analyst firm antenna selects ads “and that the demand for subscription video on demand users is called” advertising managers “-those who choose from advertising and advertisement.
