Meta is working towards the near future when many ads you see on Facebook or Instagram are developed from the beginning, and thus you are particularly targeted. The Wall Street Journal reported last week, aimed at a fully automatic AI -powered AI -generation by the end of 2026. This can reduce the role for many human copies, designers and media buyers and potentially shake the Billion 600 billion global advertising business, but it can also prove to be a new, low -cost source for small and medium -sized businesses.
On the way it will potentially raise fresh questions about creativity and accuracy as AI enters another circle of decision -making by humans. Meta has a great deal of AI tie in its platforms. It has already integrated its Meta AI Chatboat in Instagram, Facebook, Messenger and WhatsApp, seeking to create AI avatar on Instagram, and its apps have worked on Generative AI tools. Meta did not respond to the comment request.
With rivals like Google and Amazon, with the construction of an AI -powered ad system, automation is just another piece of a huge puzzle. To get a deep understanding of the news about how the news affects about 4 billion people using the advertisement industry and meta platform, I spoke to a professor of advertising at UNC Chapel Hill and an industry professional for over 30 years.
What is needed and needed to use AI in its classroom, it is considered to be the opportunity for everyone in the world to talk about marketing and trade. “Suddenly, millions of individual creators who were scared of the ad, can be smaller and small.” “Then, when they increase their business, they are going to advertise more and then they are going to spend more, so you are going to increase the amount of trade globally.”
Read more: What is Meta AI? Everything to know about these AI tools
What is it for you?
If you are on Facebook or Instagram, expect to see more personal ads. According to the journal, AI -powered systems allow companies to tell which users they want to target so that AI can handle photos, videos and text accordingly. Even where they are yours depends on that they can flog the new version of advertising in real time. According to the journal, you may see a car advertisement showing the car driving the mountain if you are in a snowy place, or if you are in a urban environment, you can see the same car in the streets of the city.
“The low -hanging fruit for AI in the ad has always been a progression,” said Qaye, citing digital ads automatically using software and algorithms. “You can select a picture, a brief explanation, the audience, and the AI can do the rest. If Facebook AI can predict the right audience well, then create a variety of advertisements and run the A/B/C/D test automatically, it can be a kind of magic.”
At the same time, media and ethics experts have warned that fully automatic advertising creation can open the door to further defiance of incorrect information, biased target and digital advertising. AI is prone to mistakes and manipulation, and can be used to spread harmful messaging, such as AI-Infield Deep Fax.
Traditional advertising agencies and marketing firms are also at risk for jobs, the meta is decreasing. Alex Schulettz, the chief marketing officer and vice president of Analytics at the meta, wrote in the LinkedIn post, “We believe that AI will enable agencies and advertisers to focus on creativity and resources on creativity.” “Although we believe that marketing will eventually have more automation, the role that agencies play is going to be more important through their ability to plan, implement and measure the platforms.”
The change towards AI automation is expected to affect only agencies that do not differentiate or expand social media marketing, and those who rely on a strategy for a long time. “Whoever really kills a business is the assembly line of creativity,” he said. “This will affect the same workers for each client more and more. AI is about to be exposed.”
Kay said, humans will always play their role in the advertisement, since strategies, creative stories and the construction of the loyalty of the brand are many human efforts. He added, “AI can still not think real. It can remix, it can be imitated, but it does not have a brain.” “Good gesture is a form of creativity. AI can write a copy, but you need to know how to ask it correctly, so it can give you something to read.”
Read more: How to opt out from Instagram and Facebook using your posts for AI
What is it for companies?
Business AI will explain its products or marketing ideas to the AI advertising device and provide the budget purpose. The machine will take power from there, in which advertising copies, visuals, strategies and even media placement decisions will be created, all of which without human intervention.
In a short period, it will start by advising AI or smooth parts of the AD process. But over time, Meta wants AI to be able to manage the entire campaign, from the beginning to the end, according to the journal. A spokeswoman for the Meta told the journal that advertisers “control” their campaigns, but the wider vision paints a future where the AI creative director, media planner and performance analysts are in one by one.
This new effort is developed on the current AI -powered AD tools suite in Meta, as in addition to the benefits introduced in 2023 and Generative Tolls. Those features allow marketers to automatically create image backgrounds, copy variations and test ad forms. The company said that small businesses will be the key to the AI approach, especially those who lack the time or resources to hire marketing teams.
“In the far future, we want to go into a world where any business can only tell what purpose they are trying to achieve, such as selling something or getting a new user, how much they are ready to pay for every result, and connect our bank account and then we work for them.”
