Since the early 2010’s, Apple has enjoyed a highly enviable status in most the world: a “premium” brand. It was particularly controversial when the company still used really weak hardware on Intel processors and iPhone on its computers, while still costing more or more. After the arrival of Apple Silicon, M -series chips for MacBook and iPad, the company’s products improved a lot. It seemed that Apple was eventually gaining the status of a silver plate before. I thought it was now understood that the iPhone was so famous in the United States and other regions.
And then it all crashed.
Premium gadgets require premium software
Let’s be honest: A MacBook is an amazing feat of engineering. It looks great in touch and looks wonderful. This is the case with most iPhone models nowadays. Apple is still binding its products to the design department. The problem is software. Talking about the modern electronic device, if you have paid more than a thousand dollars, if it doesn’t work properly. In fact, if the device does not advertise you, what is the benefit of paying these thousand dollars? I, of course. , I’m talking about Apple Intelligence Fiaco that continues since the beginning of IPhone 16 Last year
But so much has been said about Apple’s AI that I’m going to leave it. I want to bring your attention to the latest iOS update that the company has released: iOS 18.5. With iOS 18.5, there are reports of people’s iPhone to stay behind, like more heat, frozen and crazy.
So what’s a big deal about a bad update? The fact is that this is not just a bad refreshment. While iOS 18 Earlier, it faced battery life problems in the iPhone. Ipados 18 made M4 iPad models made of brick, indicating the company to stop rollout when it became very common to ignore the problem. Apple Vision Pro, a speculative premium Mr. (Mixed reality) Headset, after the launch, delayed its most passionate features.
It appears that Apple has been surprised in the last two years, hopefully no one will get notice. Apple is now interested in robotics but, no one is surprised, it is delayed now and with AI thanks to company problems.
I don’t see this improvement
The WBC 2025 will be a suppressed matter. | Image Credit – Apple
I have been saying repeatedly that Apple only needs time, that the company will soon find something. I am not sure so it is now. Apple’s employees recently revealed some additional information about the failure of their efforts at AI, and painted a clear photo. The company is running out of outdated ideas and fails to see the importance of emerging technologies until it is too late.
Apple is increasing the additional improvement in its WBBBLDC each year (Developers conference around the world) Events finally reached its natural result last year: when Apple promised amazing AI tools, which he has so far been very deserving. As a result, this year’s WWDC event will be a very overly dominating matter, focusing on the most important promises.
The Samsung Galaxy S25 series is very good, and so is the Google Pixel 9 lineup. They fix the phones, and they have got the software that works correctly. Chinese rivals such as Xiaomi and Huawei have also promoted things with super -powerful phones with new battery -tech features.
This is a premium brand, something that you do not feel cheated after leaving a grand. A brand that provides you with devices that you may be convinced that you will be active after the standard software updates. IPhone 16M4 iPad, and vision pro are not like this, and the way Apple is running, I’m afraid that MacBook will really follow it.
Apple is no longer a premium brand in my view, this is the shell of its former self. Broken software, bad updates, stagnation innovation, and not a way to move forward. I hope the company will find a way out of this confusion, and soon.
Otherwise, recent statements about Apple’s executive executive Eddie’s iPhone have been irrelevant for a decade from now. Unfortunately, the AI device, which Qi believes will replace the iPhone, will not be made by Apple if it continues.
