Ever since the iPhone was released in 2007, the device is owned by a highly loyal group of consumers. In 2023, the percentage of iPhone users who bought another iPhone when they upgraded, they were extremely impressive 94 %. This was the year when Apple released the iPhone 15 series. But it seems that according to data it was a peak for iPhone loyalty Published by Consumer Intelligence Research Partners (CRP). After 94 % in 2023, the percentage of iPhone owners, whose next phone was also from Apple, surprisingly brought the newborn to 89 % and this year this year remained the same. It is easy to blame Apple’s lack of lack of innovation.
Interestingly, while Apple iPhone owners seem to be walking around their loyalty, but things are going on in a second rival, Capetino’s rival, Samsung. CRP data shows that the number of Galaxy phone owners who purchased another Samsung Galaxy phone When the time to upgrade, this year, it increased from 68 % to 76 % in 2021. UP lift for Samsung has not increased straight as a South Korean manufacturer experienced minor hiccups with a 1 % reduction in brand loyalty in 2024.
Apple has lost the brand’s loyalty while Samsung has a more loyal following. | Image credit
The data presented by the CIRP are based on a survey that shows a percentage of previous smartphone owners who own the iPhone or the Samsung Galaxy handset and purchased a new phone during the quarter. The survey covered the new mobile phone buyers instead of restricting Apple users’ CRP quarterly survey.
Although it looks like a war of loyalty between Apple and Samsung, it is deeper. Keep in mind that the owner of the phone leaving Samsung can change the maker of different Android phone. On the other hand, an iPhone owner will most likely end on Android.
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