According to canali reports, the global pill market has increased by 8.5 % year -on -year in the first quarter of 2025. However, there were various reasons for increasing shipment in different markets.
During the pandemic disease, the sale of bullets increased a rapid increase when people moved home from work/education. However, those slates are now 4-5 years old and they need a change-this is why the shipment has been pushed forward in the United States in Q1.
The Trump administration announced the blanket prices, but quickly exempted smartphones, tablets and chips, so it did not move the needle too much. However, prices will still have an impact – since other things get more expensive, Canals predicts that the pill upgrade will be longer as they are less priority items to upgrade than other things.
In China, the government offered consumer subsidy, which meets the traditional lunar New Year’s waiver and the market delivery has increased by two digits. Unlike the smartphone market, Apple retains the top position in China, but Huawei and Xiaomi are growing (their smart device has been promoted by the ecosystem), while the honor is seeing success in the value -based segment.
Globally, Apple is a leading tablet brand through a wide margin and sent 13.7 million units, which is 14 % of the year. Samsung slipped 5.2 % but the second position remains intact. Meanwhile, Xiaomi is growing rapidly, but is still behind Apple and Samsung, which has 3 million units quarter (+56.1 % Yoy). Xumi overtook Linovo, now ranked fourth. Huawei is still in the top 5, but despite doing well in China, its popularity in the global market has been slippery (12.5 % down).
Worldwide tablet delivery (market share and annual growth) Canalis PC Market Plus: Q1 2025 Vendor Q1 2025 Shipment Q1 2025 Market Share Q1 2024 Ship 1 2024 Ship 1 2024 Market Share Annual Growth Apple 13,746 3746 37.3 % 12,062 35.5 % 6,633.633.633.6336333633333363363336333633363336336336336333 7,000 % 7,000 % 7,000 % 7,000 % 7,000 % 7,000 % 7,000 % 7,000 % 7,000 % 7,000 % 8.3 % 1,969 56.1 % 56.1 % Lenovo 2,537 6.9 % 2,135 6.35 6.8 % Huawei 2,394 6.5 % 8.15 % 8.12.5 % 8,45. 23.7 % 5.1 % 5 5.1 % 5.1 % Total 36,83 % Total 36,8 % Total 36,83 % Total 36,83 % Total 36,83 % Total 36,83 % Total 36,83 % Total 36,83 % Total 36,83 % Total 36,83 % Unit delivery. The goal cannot increase by 100 % in the percentage. Source: Canalis Smartphone Analysis (Delivery in Sale), Month 2025
Pills are purchased not only by consumers, but also by businesses and organizations (such as schools). However, this market was stable in Q1. Government-led programs can buy large quantities of pills for schools during the year-not in the United States, where the Department of Education is under pressure from the Trump administration. However, Thailand announced a multi -year funding for a major purchase program.
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