A Cyber Media Research report shows that the Indian smartphone market was difficult to launch. The domestic smartphone market reduced the year by year by year in the first quarter of 2025. Chinese smartphone brand Vivo led the smartphone market with a 20 % market share, while Samsung secured another place. Xumi, OPPO and Realmi managed to enter third, fourth and fifth positions respectively. Feature phone delivery has decreased by 37 % YOY, in which the ITEL has led the class.
CyberMedia Research (CMR) India Mobile Handset Market Review Q1 2025 has been said that smartphone delivery in India has decreased by seven percent in the first quarter of 2025. This reduction has been attributed to consumer priorities and a change in growing competition. The premium smartphone segment registered growth growth through strong demand for smartphones filled with 5G and AI feature.
5G smartphone delivery in India has increased by 14 %
In the latest quarter, 5G smartphones made 86 % of the total delivery, which reflects 14 % YOY growth. The report notes that the cheaper 5G model price RS. 8,000 and RS. 13,000 have seen a particularly strong demand, compared to the previous year, which is more than doubled. Vivo led a 5G class with a 21 % market share, followed by Samsung 19 %.
In the overall smartphone market, Vivo maintained its lead with a 20 % share, in which Samsung trails with 18 % market share. Handsets, including Vivo Y29, Vivo T3 Light, and Vivo T4X model, participated in the majority of Vivo’s 5G shipment. Samsung registered 13 % YOY reduction.
Xiaomi came in third with 13 % market share, but the report states that the company’s delivery has decreased by 37 % YOY. The OPPO and Relmi are ranked fourth and fifth with 12 % and 11 % market share respectively.
Motorola registered 53 % YOY growth run by its competitive 5G portfolio. The transition group observed 13 % YOY deficiency. Nothing marked more than 200 % YOY growth.
The CMR noted that Apple increased the growth of 25 %, and got an eight percent market share in Q1 2025, which is driven by strong demand for the iPhone 16 series and the new iPhone 16 E.
RS below. CMR senior analyst Maneka Kumari said that 10,000 5G smartphone segments saw more than 500 % YOY growth in Q1 2025. “This reflects the appetite of strong consumers of 5G smartphones. Brands like Xumi, Poko, Motorola, and Railm are leading this increase. On the other hand, the 2G feature phone segment has fallen into 17 percent YOY, while 4G feature phones have decreased by 66 percent YOY.”
According to the report, the affordable smartphone segment, which costs RS. 7,000, saw a slight three percent YOY growth, while for the price (Rs 7,000 to Rs 25,000) decreased by six percent.
Feature phone delivery decreased by 37 % in Q1 2025. The 2G feature phone market is led by ITEL Mobile with 41 % shares, followed by lava 31 % and HMD 19 %.
Market research firm expects the Indian smartphone market to observe moderate growth, rising in one digit in the coming months.
