Canalis posted his latest research on global smartphone delivery. The report states that 296.9 million units were transferred to Q1 2025, which is only 0.2 % higher than the same period last year. The mainland saw a healthy increase in markets like China and the United States, which was presented by India, Europe and the Middle East, where consumers were cautiously approaching the market.
The decline in India, Latin America, and the Middle East indicated a saturated demand for alternatives. Although these areas have seen an increase in the last quarter, consumers now hesitate to buy smartphones.
On the other hand, Europe is facing a high inventory after a considerable transmission in 2024 before the next environmental design recipe. The European Union demands that all phone manufacturers easily offer repair equipment and multiple year software support, but will be applicable to the later imported devices in 2025.
Africa looked at “dynamic retail activities” by all manufacturers and “efforts to expand the active market”. Companies like Vivo and Honor saw dual -digit growth in their overseas markets, in which the honor reached a historic height.
The situation with the United States is also interesting. Manufacturers, especially Apple, sent many phones before “Liberation Day” rates to try to avoid financial costs. However, this problem will affect inappropriately low -cost models, which is high, but causes both consumers and manufacturers to struggle.
Given the companies, Samsung retained his lead with a 20 % market share, after which Apple closely closely with 19 % due to storage in March. Xiaomi ranked third with 14 %, while Vivo and Oppo scored the top 5.
| Q1 2025 (Delivery in Million) | Q1 2025 The market share | Q1 2024 (Delivery in Million) | Q1 2024 The market share | Annual | |
| Samsung | 60.5 | 20 % | 60.0 | 20 % | 1 % |
| apple | 55.0 | 19 % | 48.7 | 16 % | 13 % |
| Ivasi | 41.8 | 14 % | 40.7 | 14 % | 3 % |
| vivo | 22.9 | 8 % | 21.4 | 7 % | 7 % |
| OPO | 22.7 | 8 % | 25.0 | 8 % | -9 % |
| Other | 94.0 | 32 % | 100.5 | 34 % | -6 % |
| Tomorrow | 296.9 | 100 % | 296.2 | 100 % | 0 % |
Canalis pointed out that big brands about the recovery of the market in Q2 “are expected”. Inventory levels should be reduced and new product launches should promote market performance, but the competition in the middle-range sections ($ 200- $ 400) is tightening.
Increasing global trade tensions can also help countries acquire local smartphone manufacturing, which requires additional investment and cost pressure.
